Scottish investment writing, copywriting and marketing communications company Copylab is to expand internationally by opening an office in Boston, Massachusetts to serve the asset management industry in North America.
From a standing start three years ago, Copylab said it is now the largest specialist investment writing team in the UK and services blue-chip clients including BlackRock and Standard Life Investments.
Copylab, which has offices in Glasgow, Edinburgh and London, has seen its revenues grow seven-fold over the last three years and it now employs 18 permanent writers and a large number of part-time and freelance writers.
This will be Copylab’s first venture outside of the UK and follows a year of research and planning.
The North American business, CopylabInc, will be headed up by John D. Connolly, who joins from The Boston Asset Management Company.
Connolly has a remit to develop CopylabInc in the US and Canada, where there are roughly five times as many mutual funds than in the UK, and build a team of investment writers locally.
Copylab’s existing clients in the UK will also have access to the skills and knowledge of its new transatlantic team, providing a local perspective and insight on North American financial markets.
“We’re mindful that a large number of our investment clients in the UK are global multinational corporations,” said Ross Hunter, Founder of Copylab.
“Knowing that, it seemed obvious to develop our business strategy by considering how we can best support the plans of those clients around the world.
“We’ve already consulted with many of them and researched our proposition in New York and Boston, but also in Hong Kong and Singapore, and parts of the Middle East.
“I’m particularly excited about the opportunity in the US and delighted that John has joined us to build our business from Boston.
“As more than half of our clients are large multinationals, we believe we can support our clients in the locations where they have sizeable parts of their business.
“I’m confident that the launch of our US business is just the first step in an international strategy — a strategy designed to complement the international growth plans of the global asset management community.”