James Watt and Martin Dickie, co-founders of Aberdeenshire-based craft beer firm BrewDog, said they have legally changed their names by deed poll to Elvis in response to the threat of legal action from the estate of Elvis Presley.
“The move comes as the brewery faces legal action from the Suspicious Minds at an American musician’s estate, who are All Shook Up over BrewDog’s kick-ass grapefruit & blood orange IPA, Elvis Juice,” said the company.
“Watt and Dickie’s latest move points out the need for A Little Less Conversation and more time enjoying their hoppy grapefruit-infused IPA.”
BrewDog said its co-founders took issue with “the idea that a name could be confined to a single, late celebrity” and to prove their commitment to this position have undertaken the necessary paperwork to change their names legally to Elvis Watt and Elvis Dickie.
“In a further bid to highlight this misdirected assault, BrewDog is offering a free half pint of Elvis Juice IPA to any Elvis namesakes of legal drinking age this weekend,” said the firm.
“All Elvis are required to present a valid form of identification in any of BrewDog’s 28 UK bars.”
Elvis Watt said: “We’re Caught In A Trap and suggest the grey-suited Hound Dogs at the Presley estate recognise that the name Elvis is not exclusive.
“So, in an effort to Patch It Up, we’ve changed our names to highlight our Burning Love for the best grapefruit IPA out there.
“From this point forward, Elvis Juice is named after us, the brewers formerly known as James and Martin.
“We may even file a case against Mr Presley for using our names on all his records without our written permission.”
Elvis Dickie added: “We would like to recommend that Presley’s Estate diverts its attention to another potential source of quick remuneration: a brewery that calls itself ‘The King’ of beer.”