New Virgin Hotel for Edinburgh’s Victoria Street

Virgin Hotels, the luxury lifestyle hotel brand by Virgin Group founder Richard Branson, has announced plans to open a hotel in Edinburgh.

Expected to open in 2020, the hotel will be located in the landmark India Buildings at 1-6 Victoria Street in Edinburgh’s Old Town.

“Edinburgh is such an iconic city and we’re thrilled to be able to say it will be the home of the first Virgin Hotel in the UK and across Europe,” said Branson.

“My grandparents were from Edinburgh and my wife Joan is also Scottish, so the country has always held a special place in my heart.

“The people of Edinburgh have been so great in welcoming us to their great city; we can’t wait to open our doors to people across the country and, indeed, the world.”

Virgin Hotels CEO Raul Leal said: Edinburgh has so much to offer — as a top travel destination in the UK and internationally, it’s an ideal location for our next hotel.

“This project, from an award-winning hotel brand such as Virgin Hotels, will further highlight the city’s eclectic style while remaining true to its historic heritage, all while offering guests and locals alike an experience like no other.”

Virgin Hotels Edinburgh will be completed in partnership with owner Flemyn and developer Jansons Property and will be managed by Virgin Hotels and asset managed by Siggis Capital.

“Flemyn is proud to have our first capital investment in Edinburgh with an amazing brand like Virgin Hotels,” said Luigi Gatti Bonati, co-founder of Flemyn.

“We couldn’t be more pleased with this partnership and look forward to the journey ahead.”

Andy Jansons, managing director of Jansons Property, said: “Edinburgh is a city rooted in tradition with an energetic spirit — we’re delighted to do our part in restoring a unique property such as this.

“With numerous investments in Edinburgh, we are so thrilled to bring another incredible project to this city.”

Cllr Gavin Barrie, housing and economy convener with the City of Edinburgh Council, said: “This is an exciting announcement and a huge coup for Edinburgh; it really is testament to the city’s resilience during these uncertain times that Virgin Hotels has chosen Edinburgh as the first city outside the US in which to open a new hotel.

“It’s estimated that the hotel will provide a £5 million boost to the local community every year, helping one of the city’s key shopping areas in Victoria Street and the Grassmarket … the development of the site will help support hundreds of jobs during construction.”