Standard Life’s fast-growing financial planning business 1825 said it will make its fifth acquisition through buying Crewe-based Jones Sheridan, which has assets under advice of £350 million.

The deal will establish 1825’s North West regional office with 30 employees.

Jones Sheridan is a long-standing financial planning business specialising in retirement planning, wealth management and wealth protection.

When the deal is closed, 1825 will have 75 financial planners advising over 9,300 clients on £3.3 billion of assets.

Jones Sheridan’s leadership team led by managing director David Williams and chairman Stuart Banks will stay with the business to develop the regional office.

Williams will assume overall responsibility for the North West regional office and will join the 1825 Executive Committee.

“Having built the business up over the last 16 years, it now feels absolutely the right time to take it to the next stage,” said Williams.

“The breadth of the 1825 proposition will enable us to offer our clients market leading solutions for all their planning needs.

“Joining 1825 is a very natural fit for us as we are both strongly aligned to the belief that advisers add the greatest value by helping clients understand and achieve their financial goals.

“1825 can also offer us the resources and scale to enable the business to grow and prosper, while offering our people the development opportunities available by being part of a larger organisation.”

Steve Murray, 1825 chief executive, said: “Today’s announcement is another step towards 1825 building a UK wide financial planning footprint.

“As past acquirers of adviser businesses themselves, the team at Jones Sheridan are expert at making the integration process successful.”