Souter Investments, the family investment office of Stagecoach Group founder Brian Souter, said on Thursday it completed the sale of Finnish intercity bus operator OnniBus.com to Koiviston Auto Group, the largest bus operating company in Finland.

OnniBus.com was founded by Finnish entrepreneurs Lauri Helke, Petteri Rantala and Pekka Motto in 2012 and quickly became a disruptive influence on the Finnish intercity transport market.

“Following a growth capital investment from Souter Investments in 2014, OnniBus.com relaunched offering a fast and reliable Finnish intercity coach network,” said Souter Investments.

“The company pioneered the use of dynamic, yield managed pricing and built an online distribution and sales model via …

” Today OnniBus.com serves more than 300,000 passengers every month, and operates a national network connecting customers in over 120 cities, towns and villages across Finland.”

John Berthinussen, investment director at Souter Investments, said: “OnniBus.com is a great example of a team of entrepreneurs spotting a market opportunity and going for it.

“Against the backdrop of a period of great innovation, change and disruption in the transport and mobility industry, Souter Investments has been delighted to provide our financial, management and operational support to Lauri, Petteri and their team, together creating a true market leading business.”

OnniBus.com CEO Lauri Helke said: “I am very happy to announce that OnniBus.com and Koiviston Auto are joining forces, combining two iconic Finnish public transport businesses.

“Together we are well placed to continue the OnniBus.com growth story and we look forward to developing many new business ideas and opportunities as part of the Koiviston group.”

Koiviston Auto CEO Antti Norrlin said: “Growing by acquisitions has always been a part of Koiviston Auto’s strategy.

“By teaming up with OnniBus.com we will get a great deal of new knowledge in marketing, online sales and dynamic pricing.

“These are exactly the things we need in order to offer even better service to our customers.

“The intercity network of OnniBus.com will be expanded and the great OnniBus.com brand and services will be developed under the supervision of the present OnniBus.com management.”