Celtic first Scots club in KPMG European elite list

Celtic plc said on Tuesday it has become the first Scottish football club to be ranked amongst the most prominent European teams in an annual report by global financial firm KPMG.

The European Elite 2019: Football Clubs’ Valuation report has included Celtic amongst the biggest clubs in Europe.

The study is a comprehensive analysis “providing an indication of the Enterprise Value (EV) of the 32 most prominent European football clubs as at January 1, 2019,” said Celtic.

“Celtic met the three-point selection criteria which required clubs to be among the top 50 European teams by total operating revenues, rank in the top 50 teams according to the five-year UEFA coefficient and feature within the top 30 European teams by number of social media followers.”

Celtic plc made record sales revenue of £101.6 million (2017: £90.6 million) and a profit before tax of £17.3 million (2017: £6.9 million) for the year ended June 30, 2018.

Celtic said KPMG has been publishing the analysis for four years and until now the 32 places up for grabs have comprised clubs from the same eight countries — England, Spain, Italy, Germany, France, Portugal, Netherlands and Turkey.

“Celtic’s inclusion marks the first time Scotland has been represented in the rankings, and the report cites the Scottish champions’ revenue and profitability improvements from UEFA Champions League and Europa League participation as the primary factor in them breaking through,” added Celtic.

“A club’s place in the rankings is based on five parameters – profitability, social media popularity, sporting potential of the squad, broadcast rights and stadium ownership.

“The Scottish champions are ranked 30th on the list.”

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