Abrdn Adviser hires Louise Williams as CFO

Louise Williams

Abrdn Adviser has announced the appointment of Louise Williams to the role of chief financial officer (CFO).

Abrdn Adviser is a business of Edinburgh investment giant Abrdn, which manages and administers £505.9 billion of assets.

Abrdn Adviser, which manages and administers £75 billion, provides financial planning solutions and technology for UK financial advisers.

“Louise is currently Group Finance Director at Quilter, in a career spanning asset and wealth management, including a decade at BN,” said Abrdn Adviser.

“She brings extensive experience as a senior executive, with a focus on change, transformation, and robust financial governance.

“The CFO role is key to developing the strategy, and ensuring abrdn are deploying capital efficiently to deliver the growth ambition of the Adviser business.

“The appointment follows the announcement last month that Verona Kenny is to join Abrdn Adviser as Chief Distribution Officer and further underlines Abrdn’s ability to attract leading talent.”

Williams joins Abrdn Adviser in January 2025 following the delivery of the unit’s largest ever technology upgrade.

Abrdn Adviser CEO Noel Butwell said: ‘The appointment of Louise Williams is another sign of our determination to create the best senior leadership team in the market.

“Louise is an outstanding senior finance professional and has substantial experience across the wealth and investments industry, with a deep understanding of advice businesses and the regulatory landscape.

“Louise will play a pivotal role in my leadership team as we further capitalise on the opportunities in a rapidly evolving, and growing, market.”

Williams said: “Abrdn’s commitment to the market and the role the company plays in supporting such a large share of the adviser community demonstrates it is well placed for future growth.

“I can’t wait to join the team and support abrdn’s ambition to deliver a market-leading proposition, with exceptional client service, that can help to drive growth across the business.”