Ascensos, the Motherwell-based contact center firm for retail and eCommerce businesses, has been acquired by India-based Firstsource Solutions Limited, a global provider of “specialist domain-led Business Process Services (BPS)” and an RP-Sanjiv Goenka Group company.
Ascensos will operate as a separate business unit within Firstsource, keeping its existing brand and maintaining its Scottish HQ while using the combined company’s technological capabilities and employees to serve the retail industry.
John Devlin will remain as Ascensos CEO, guaranteeing continuity for clients.
Sanjiv Goenka, Chairman – RPSG Group and Firstsource, said: “This acquisition is aligned with the strategic capabilities Firstsource has been pursuing toward growth and expansion. We’re thrilled about the potential that Ascensos’s extensive retail knowledge, Firstsource’s advanced technology, and the RPSG Group’s deep expertise bring together.
“Retail and CPG BPO Market is a $28 billion market globally.
“Ascensos opens a host of new growth opportunities for us that are underpinned by our strategy of delivering differentiated services built on deep industry knowledge and tailored technology. This collaboration will benefit our current clients and enable us to pursue new opportunities in the thriving retail sector.”
Ascensos CEO John Devlin said: “I am delighted that we’re joining the Firstsource family, the combined strengths of the businesses are entirely complementary with barely any overlap either geographically or in our concentration on retail and B2C.
“This makes us a perfect fit and with the opportunities that come from being part of a larger group, I see many possibilities to leverage our respective strengths.
“The depth of Ascensos expertise in the retail and eCommerce sectors, now combined with the strength of Firstsource technology and expansive global capabilities, will only accelerate our transformation programs for existing clients while improving our operational experience for our customer-facing colleagues.
“Both Ascensos and Firstsource have enviable reputations for delivering world-class customer experience for blue-chip brands – we look forward to growing our global solutions together.”