Drinks giant Diageo has announced a 90% paper-based bottle trial for Johnnie Walker Black Label at the Johnnie Walker Princes Street 1820 bar in Edinburgh.

“Created in partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac, this is Diageo’s first paper-based 70cl bottle trial in the on-trade,” said Diageo.

“The trial … will assess how bartenders interact with and pour from the bottle, and how the bottle fares in a bar environment.

“A total of 250 paper-based bottles will be used with the trial expected to run until mid-October. Members of the public will be able to see the bottles in use behind the bar, however they cannot purchase the bottle.”

The trial bottle is made from 90% paper and a very thin plastic liner.

This will be the second paper-based bottle trial from Diageo and PA, following the success of the Baileys paper-based bottle mini format (80ml) trial, using a similar Dry Molded Fiber innovation at the Time Out Festival in Barcelona earlier this year.

“The design team have taken learnings from the technical aspects of the miniature format, to make a larger and more complex shape for Johnnie Walker,” said Diageo.

“The bottle’s design retains the iconic square shape of Johnnie Walker Black Label, whilst enhancing the premium appeal with unique facets cut into the sides of the bottle and embossing of the Striding Man on the bottle and closure.”