Scotch whisky Chivas Regal said it has been appointed Official Team Partner of the Scuderia Ferrari HP Formula 1 team in a new global multi-year partnership.

The news was announced ahead of the Las Vegas Grand Prix next weekend.

“The collaboration sees Chivas Regal — the original luxury blended Scotch whisky — and Scuderia Ferrari HP — the world’s most successful Formula 1 team — come together to celebrate their commitment to collective success, which forms the foundation of the new partnership.

“Shining a light on life off-track, the collaboration will offer a fresh perspective on Scuderia Ferrari HP, focussing on telling the untold stories of teamwork that are critical to success.

“Through unparalleled behind-the-scenes access showcasing a new take on the world of motor sports, alongside exclusive content and live experiences, Chivas Regal and Scuderia Ferrari HP will spotlight contemporary racing culture, championing the Tifosi – Scuderia Ferrari HP’s loyal fandom – and putting the focus on the sport’s ever-growing international fan community.

“The partnership will also be used as a powerful platform for Chivas Regal to raise awareness about the dangers of drink-driving, to drive positive impact amongst a global audience of passionate racing enthusiasts.

“The integrated campaign, which is due to launch next year, will follow recent responsible drinking campaigns run by Chivas Regal in markets such as Mexico and Japan.”

Frederic Vasseur, Formula 1 Team Principal at Scuderia Ferrari HP, said: “We are pleased to announce our partnership with Chivas Regal, with whom we share the values of striving for excellence, attention to detail and craftsmanship – founded on years of tradition, while constantly evolving.”

Jean-Etienne Gourgues, Chairman & CEO of Chivas Brothers, makers of Chivas Regal, said: “This partnership marks a significant gear shift as we accelerate into a new era in sports culture for Chivas Regal. Since its foundation, Scuderia Ferrari HP has been a true pioneer at the forefront of culture, making it the perfect partner for us to usher in this new chapter.”

Lorenzo Giorgetti, Ferrari Chief Racing Revenue Officer, said: “We are delighted to announce the partnership with Chivas Regal, a dynamic brand entering the world of top-level motorsport for the first time, in collaboration with Scuderia Ferrari HP. We will work together on exciting and innovative activations to bring Formula 1 even closer to its fans, expanding the Scuderia Ferrari HP fan base and that of our sport in general.”