Zurich-based crypto investment product firm 21.co, the parent of crypto exchange traded products (ETP) provider 21Shares, announced that three former executives of Edinburgh investment group Abrdn will join 21Shares to form “a new suite of executives to drive growth for the firm.”
Russell Barlow will join 21Shares as CEO, overseeing the asset management and ETP business worldwide and reporting directly to co-chairs Hany Rashwan and Ophelia Snyder.
Previously Global Head of Alternative and Multi-Asset Investments at Abrdn, and responsible for more than $200 billion in assets, Barlow has 25 years of experience in regulated asset management.
Duncan Moir will join 21Shares as president. Moir led Abrdn’s crypto and blockchain strategy.
Edel Bashir will take on the role of COO of 21Shares. Bashir was COO for Alternative and Multi-Asset Investments at Abrdn, focused on streamlining operations and improving efficiency.
The appointments are part of a new operating structure at 21.co “to prepare for a new phase of growth in digital assets and blockchain technology.”
21.co’s operating structure will transition from one fully integrated business to two, separated core business units – 21Shares and 21.co Technologies. 21.co remains the holding company of both 21Shares and 21.co Technologies.
Co-founders Hany Rashwan and Ophelia Snyder will become co-chairs of 21Shares and, following a “reasonable” transition period, will dedicate their executive time and attention to 21.co Technologies as the CEO and President of that entity, respectively.
Rashwan and Snyder will remain CEO and president, respectively, of 21.co, the Holding Company of 21Shares and 21.co Technologies.
“The separation of 21Shares and 21.co Technologies allows each entity to focus on its strengths and to more easily meet their individual business goals,” said 21.co.
“21Shares will remain laser focused on asset management and bringing the most relevant and high quality ETPs to market.
“In addition, 21Shares will be better able to capitalize on investor interest worldwide in an increasingly favorable regulatory environment, paving the way for significant opportunity across retail, professional and institutional investors.
“21.co Technologies will focus on developing next-generation products and tools, such as tokenized assets, smart contracts and risk management, offering on-chain solutions tailored to institutional clients.”
To complete the 21Shares executive team, Andres Valencia, a longstanding member of 21Shares, will become Executive Vice President of Investment Management.
“This transition formalizes a structure we’ve been building toward over the past year, allowing each division to grow independently,” said Rashwan.
“With dedicated leadership in place for both asset management and technology, we’re setting up 21Shares and 21.co Technologies for even greater success.”
Snyder said: “21Shares has always been about pushing boundaries and creating innovative ways to make digital assets accessible to a global audience.
“This realignment allows us to dedicate even more energy to advancing next-generation products like tokenization, on-chain solutions, and tools that bridge the gap between traditional finance and blockchain. We’re excited to see 21Shares build on its strong foundation while we focus on driving innovation at 21.co Technologies to shape the future of the crypto ecosystem.”
21Shares describes itself as “one of the world’s first and largest crypto-native issuers of ETPs” that has “rapidly grown into an industry leader setting the standard for digital assts research, product innovation and education.”
21.co said: “After a year of incredible growth, 21Shares is thrilled to have crossed $10 billion in assets under management (AUM) globally.
“Most recently, the firm set its sights on expansion in the U.S. market, driving essential growth with the 2024 launches of its spot Bitcoin and spot Ethereum ETPs.
“In addition, 21Shares entered the UK market in May 2024 with the listing of four physically-backed crypto exchange traded notes (ETNs) on London Stock Exchange. Further, 21Shares has launched 11 new crypto products across Europe in 2024.
“21.co Technologies will remain entrepreneurial, innovative, and focused on new product development, especially in areas like embedded risk management, tokenized assets, and data solutions for the crypto space.”