Barr ‘business reorganisation’ puts 195 jobs at risk

A.G. Barr, the Cumbernauld-based maker of Irn-Bru, Rubicon energy drinks, Funkin cocktail mixers and MOMA foods, has announced a “business reorganisation” that could cut up to 195 jobs.

In a stock exchange statement, the company said: “Following a comprehensive review of Barr Soft Drinks’ sales and distribution operations we are today announcing a proposal to change the route to market strategy in the important symbols and independent retail channel.

“The current direct to store delivery model, supported by telesales, would move to an enlarged and enhanced field sales operation with brands directly supplied through existing wholesale channels.

“The proposal impacts up to 160 employees however it is expected that additional field sales roles will be created to support the new route to market.

“Subject to consultation the proposals could result in the closure of our direct operations at Moston, Wednesbury and Dagenham and could be completed by the end of June …

“Following the acquisition of Boost Drinks in December 2022, the group commenced a manufacturing in-sourcing programme of Boost’s products to the Barr Soft Drinks division, delivering margin improvement as a consequence.

“The group is now announcing a proposal to fully integrate the Boost business into Barr Soft Drinks which would result in a reduction in duplicated activities and access to the wider Barr Soft Drinks sales channels and organisation.

“Subject to consultation it is anticipated that the integration would be completed by the end of the year.

“The proposal impacts 35 employees and would lead to the closure of the Boost Leeds office …

“The proposals are subject to full and proper consultation with impacted employees over the coming months.

“The company will do everything possible to support those affected throughout the process.”