Former Experian, Aviva, RBS and Standard Life executive Graeme Jones has been appointed chief executive of trade body Scottish Financial Enterprise (SFE), replacing Owen Kelly who has held the job since 2008.

Jones’ previous job was senior partner — banking and financial services, at Experian. Before that, Jones was head of distribution for Aviva, head of regulated sales at RBS Group and manager of strategy and operations at Standard Life.

“Graeme will bring with him a tremendous amount of experience and expertise of the financial services industry to the role of chief executive and I believe his contribution to the work of SFE will be invaluable,” said SFE chairman Ewan Brown.

Jones said: “The financial services industry is hugely important to Scotland and has been a very important part of my entire career.  I look forward to the new challenges this role will bring and to putting something back into the industry which has given me so much.”

SFE is the representative body for Scotland’s financial services industry.  Member companies include banks, insurance, pensions, investment management, asset servicing, professional services, wealth management and business services.