Craft breweries sign deal with Asda

Thirteen Scottish craft breweries have signed a deal to supply beers and ciders to Asda stores in Scotland.

Asda has teamed up with the Craft Beer Clan to introduce beers from nine new breweries: Deeside Brewery in Banchory, Eden Mill Brewery in St Andrews, Jaw Brewery in Glasgow, Knops Brewery in East Lothian, Lerwick Brewery, Stewart Brewing in Edinburgh, Loch Lomond Brewing, Wooha Brewing in Nairn and WEST Brewery in Glasgow.

Asda in Scotland will also be stocking beers from the Isle of Arran, Isle of Skye, Loch Ness and Kelburn (Barrhead) breweries.

Brian O’Shea, Asda’s regional buying manager for Scotland, said: “The new lines we have launched are all premium quality and will give customers a new, more local, choice with a variety of flavours to suit every palate and occasion.”

Heather McDonald, head brewster and owner of WooHa Brewing Company, said: “We are delighted to have secured our first major supermarket listing with Asda thanks to our relationship with Craft Beer Clan.

“Although we’re currently one of the youngest microbreweries in Scotland having just celebrated our first anniversary, this new deal is a great example of the supermarket’s commitment to supporting Scottish suppliers no matter how big or small the brand.”

Chris Miller, director at the Craft Beer Clan of Scotland, said: “The Craft Beer Clan works hard to promote Scottish craft beer at home and abroad, and it’s fantastic we’ve been able to work with a major retailer such as Asda.

“The craft brewing sector is renowned for its collaborations, so to be able to bring so many new brand listings to the supermarket stores across Scotland has been a great opportunity.”

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Mark McSherry
Dalriada Media LLC sites are edited by veteran news journalist Mark McSherry, a former staff editor and reporter with Reuters, Bloomberg and major newspapers including the South China Morning Post, London's Sunday Times and The Scotsman. McSherry's journalism has also appeared in The Washington Post, The Guardian, The Independent, The New York Times, London's Evening Standard and Forbes. McSherry is also a professor of journalism and communication arts in universities and colleges in New York City. Scottish-born McSherry has an MBA from the University of Edinburgh and a Certificate in Global Affairs from New York University.