DeltaDNA, Edinburgh gaming firm, bought by Unity

San Francisco-based Unity Technologies on Friday announced the acquisition of Edinburgh-based gaming analytics firm DeltaDNA.

DeltaDNA is used by many of the world’s leading games studios, including Viacom, Bandai Namco, and 505 Games.

Unity said that under the terms of the acquisition, DeltaDNA will continue to operate as a separate entity, “providing its engine agnostic player lifetime management tools to developers worldwide.”

“Today’s acquisition of DeltaDNA builds on Unity’s commitment to enabling developer success at all stages of the game life cycle, from creation onwards,” said Ingrid Lestiyo, general manager, monetization, Unity Technologies.

“DeltaDNA helps developers deeply understand their players, optimize their games and increase revenue.

“We’re excited to welcome DeltaDNA into the Unity family, and to extend the reach of their real-time engagement capabilities to creators around the world.”

DeltaDNA CEO Mark Robinson said: “Operating your game just got a whole lot better.

“DeltaDNA and Unity have always worked well together, but the possibility of a fully integrated workflow is a game-changer for everyone involved.

“By joining Unity, current deltaDNA users will continue to receive tailored support, now with the backing of mobile gaming’s most successful engine, and Unity’s developers will have more seamless access to our advanced analytics and engagement tools.”

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Mark McSherry
Dalriada Media LLC sites are edited by veteran news journalist Mark McSherry, a former staff editor and reporter with Reuters, Bloomberg and major newspapers including the South China Morning Post, London's Sunday Times and The Scotsman. McSherry's journalism has also appeared in The Washington Post, The Guardian, The Independent, The New York Times, London's Evening Standard and Forbes. McSherry is also a professor of journalism and communication arts in universities and colleges in New York City. Scottish-born McSherry has an MBA from the University of Edinburgh and a Certificate in Global Affairs from New York University.