Whisky exports to US remain down by 34%

Karen Betts

The Scotch Whisky Association (SWA), currently looking for a new chief executive, has released export figures for the first half of 2021 which show some signs of recovery following the impact of Brexit, Covid-19 and US tariffs.

The data for the first half of 2021 shows the value of Scotch Whisky exports was up 31% compared to the same period last year, with volume up 42%.

However, exports remain down 10% by value compared to 2019, and the SWA said the industry “still has some way to go to recover lost growth and return to the record export figures of 2019.”

The SWA said exports of Scotch Whisky to the US for the first half of 2021 remain down by 34% when compared to the same period in 2019.

Publishing the figures, the SWA called on the UK government to fulfil its promises to back the industry — which contributes more than £5.5 billion to the UK economy and supports 42,000 jobs — in the autumn budget.

On July 8, the SWA said its CEO Karen Betts is leaving her role to become chief executive of the UK’s Food and Drink Federation — and that it has begun the process of appointing a new chief executive.

Betts succeeded David Frost as CEO of the Scotch Whisky Association. Frost became the UK’s Brexit Minister.

Global exports of Scotch Whisky fell by more than £1.1 billion or 23% to £3.8 billion in 2020.

In 2019, Scotch Whisky accounted for 75% of Scottish food and drink exports and 21% of all UK food and drink exports.

More than 10,000 people are directly employed in the Scotch Whisky industry in Scotland.

On Wednesday, the SWA said: “Exports of Scotch Whisky to the EU fell in the first three months of 2021 compared to 2019, as lockdowns on the continent continued and producers adjusted to new post-Brexit trading arrangements.

“However, EU exports grew at a faster rate between April and June 2021 than in the same period of 2019.

“Exports to markets in Asia, which were quick to recover during the second half of 2020, continued to grow in the first half of 2021.

“For example, in the first half of this year, China has already surpassed the £89m exported in the whole of 2019 – growing 126% to £91m.

“The United States remains Scotch Whisky’s biggest export market by value, worth more than £1bn in 2019.

“But the 25% tariff on Single Malt Scotch Whisky, which was implemented in October 2019, saw total exports fall to £729m in 2020, a drop of one third.

“The tariff was suspended in March 2021, but the industry has warned that it will take time, investment and support for exports to the US to regain their strength following a devastating 16 months.

“Exports of Scotch Whisky to the US for the first half of 2021 remain down by 34% when compared to the same period in 2019.”

Karen Betts, outgoing CEO of the SWA, said: “The pace of recovery of Scotch Whisky exports is very promising.

“Last year, the combination of US tariffs and Covid-19 brought Scotch Whisky exports to their lowest level in a decade, so it’s encouraging to see them start to regain strength.

“But like many other sectors, Scotch Whisky companies are feeling the ongoing impacts of trade disruption on our supply chain and global distribution, and the cost of goods and services has risen significantly.

“In addition, international tourism is yet to recover and global hospitality is some way from emerging from the impact of the pandemic.

“Our industry will need support to recover fully from the turbulence and lost exports of the last couple of years.

“As part of this, the UK government must commit to completing the long-awaited review of alcohol duty, and to living up to its manifesto commitment to ensure that Scotch Whisky is treated fairly against other categories of alcohol.

“As we continue to wait for this promise to be delivered, there are other opportunities the government can pursue to boost the industry’s recovery in global markets.

“Reducing the 150% tariff on Scotch Whisky in India must be the UK government’s top priority when trade negotiations begin later this year.”

About the Author

Mark McSherry
Dalriada Media LLC sites are edited by veteran news journalist Mark McSherry, a former staff editor and reporter with Reuters, Bloomberg and major newspapers including the South China Morning Post, London's Sunday Times and The Scotsman. McSherry's journalism has also appeared in The Washington Post, The Guardian, The Independent, The New York Times, London's Evening Standard and Forbes. McSherry is also a professor of journalism and communication arts in universities and colleges in New York City. Scottish-born McSherry has an MBA from the University of Edinburgh and a Certificate in Global Affairs from New York University.