STV revenue up 35% to record £144m

Glasgow-based media firm STV Group plc said on Wednesday its 2021 revenue rose to a record of £144.5 million, up 35% on 2020 and up 17% on 2019 “reflecting continued momentum in Studios and a resurgent advertising market.”

Adjusted profit before tax rose to £23.6 million from £16.6 million in 202o.

STV is proposing a final dividend of 7.3p per share for 2021, giving a full year dividend of 11p per share, up 22% on 2020.

The Glasgow firm said it enjoyed its highest ever full year total advertising revenues, up 24% on 2020 and 11% on 2019, and that STV Studios revenue trebled to almost £27 million, with future profit trajectory supported by new creative partnerships.

STV said it has made a strong start to 2022, with Q1 total advertising forecast to be up around 20% and new large-scale Studios commissions secured.

STV CEO Simon Pitts said: “2021 was an exceptional year of growth for STV which saw us deliver the highest revenue, operating profit and lowest net debt on record.

“We continue to support our people, partners and communities as we emerge from the pandemic with momentum and confidence.

“We are taking full advantage of the growth in video viewing, with STV recording its highest viewing share since 2008 and our streaming service STV Player growing streams by 63%, thanks to huge audiences for new dramas and Euro 2020. 

“This viewing success propelled us to our highest ever advertising revenues, +24% on 2020 and 11% ahead of 2019, with growth continuing into 2022.

“Our strategy of creating a more diversified media business through a relentless focus on digital streaming and production growth is delivering, with these new areas now making up 36% of our total profit.

“We added 1000 hours of drama boxsets to STV Player and grew active users by 54%, with over a fifth of VOD streams now coming from outside Scotland.

“STV Studios enjoyed its best-ever creative and financial performance in 2021, winning 16 new programme commissions across the genres, with plenty more to come as we aim to become the UK’s leading nations and regions producer …

“2022 has started well with a strong advertising performance in the first quarter, and we also have particularly good revenue visibility in Studios. 

“2022 will be our biggest year yet in terms of content, with over 150 hours of new, original drama, 40% more than 2020, including the Ipcress File and Our House starring Martin Compston, followed by extensive coverage of the FIFA World Cup in Qatar later this year.

“With an improved financial position, the Board has proposed a final dividend of 7.3p per share, giving a full year dividend of 11p, +22% on 2020.

“These are clearly very unsettling times with the war in Ukraine, and any business implications obviously pale into insignificance against the humanitarian cost.

“STV has no exposure to trading with Russia and that will remain the case.”

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Mark McSherry
Dalriada Media LLC sites are edited by veteran news journalist Mark McSherry, a former staff editor and reporter with Reuters, Bloomberg and major newspapers including the South China Morning Post, London's Sunday Times and The Scotsman. McSherry's journalism has also appeared in The Washington Post, The Guardian, The Independent, The New York Times, London's Evening Standard and Forbes. McSherry is also a professor of journalism and communication arts in universities and colleges in New York City. Scottish-born McSherry has an MBA from the University of Edinburgh and a Certificate in Global Affairs from New York University.