BIG Partnership client roster tops 300 amid wins

Scottish marketing and communications agency BIG Partnership has reported a strong start to 2023 with a raft of new client wins and an expansion of its team to meet demand.

BIG said it now has more than 300 clients across a wide range of sectors, and that most recently it secured a four-year contract to provide “critical communications support” to Transport Scotland.

BIG said other wins include consultancy Wood Mackenzie, Strathclyde Passenger Transport, law firm Thorntons, retail and leisure destination Silverburn, charity ENABLE Scotland, property developer Platform_, Optometry Scotland, and subsea technology firm Rovco.

With almost 100 staff across four UK locations, BIG has seen strong growth in its Manchester office, securing significant campaign work for big brand names including On The Beach, and Asda George.

“Further underlining our integrated marketing offer, BIG led on the inaugural Sir Jackie Stewart Classic event, providing PR, paid media and organic social media strategy,” said BIG.

“Multi-service campaigns have also been delivered for organisations such as Aldi Scotland, Aberdeen Science Centre, North Star Shipping and Loganair.

“The team delivered the airline’s 2022 Christmas ad, ranked second in The Drums’ ‘Travel ads resonated most with UK audiences’ in December.”

BIG CEO Allan Barr said: “We have had some tremendous client and project wins over the past 12 months.

“, Aldi Scotland, Loganair and The Macallan are just some of the household names we deliver results for daily, however part of our strength is that we work across a variety of sectors, from energy and renewables to professional services and consumer goods.

“In an economy that has not yet recovered back to pre-pandemic levels, clients are increasingly prioritising agencies who can demonstrate a strong return on investment from their marketing spend.

“Since it was founded 23 years ago, BIG has built an enviable reputation as an agency who delivers results for clients, and I believe this is the primary reason we’re seeing such success in the current market.”

BIG said it is now looking to expand further, building on a period of growth for its creative studio and marketing services, as well as its public affairs team.

The firm said Rochelle Giblin was appointed as its first Head of Marketing Services at the end of last year and Paul Roberson was named as Head of Public Affairs in late 2021.

Both teams are actively recruiting on the back of new client wins.

Barr added: “There has been growth across every area of our business.

“Our Manchester team continues to flourish in a buoyant market and our studio, PR and public affairs teams also have enormous potential.

“The plan is to continue to recruit across all of our offices to ensure we maintain the high standard of service our clients have come to expect.”