BrewDog CEO Watt reveals his startup investments

BrewDog co-founder and CEO James Watt

James Watt, CEO and co-founder of Aberdeenshire-based craft brewing firm BrewDog, has revealed a list of start up businesses he has invested in, often as “the very first investor.”

Watt said: “As well as running BrewDog I also love investing in start-ups and backing entrepreneurs.

“Most of the businesses I invest in are either focussed on sustainability or personal wellness …

“I am always on the lookout for new investments as well as opportunities to try and use my experience with BrewDog (both the good bits and the bad bits!) to help other entrepreneurs on their journey.

“If you have an ambitious start up or small business and are looking for investment to help take your business to the next level please get in touch.

“Simply drop your pitch deck to my amazing executive assistant on email at bethany@brewdog.com.”

Watt provided the following list of his investments and also his description of what the firms do:

* Monk – a brand new British ice bath company looking to “democratise the extensive benefits” of cold-water immersion. “They combine tech with beautiful design and business has already received amazing an amazing response and brilliant press coverage.”

* Cogo – an innovative app that provides carbon footprint management products “that look to empower individuals and businesses worldwide to measure, reduce and offset their impact on the climate.”

* Dash – a “fruity infused water that is as tasty as it is sustainable.” They create “delicious fruit infused water with simple, ethical ingredients –  natural soft drinks with no sugar, no calories and no sweetener.

* Firstbase – a “brilliant start up led by a fellow Aberdeen entrepreneur” which has already received funding from some of the world’s leading investment funds. “Firstbase is designed (to) empower great remote work with the best physical equipment. I believe this business is going to be the next Scottish Unicorn.”

* AKT – a new UK based innovative personal care brand with strong environmental ethics. “Their first product is a 5-star natural deodorant Balm that works and is both vegan & cruelty-free and recyclable & plastic-free.”

* Skedadle – a Scottish start up “looking to gamify sustainable travel.” The app allows people to earn money by playing games whilst on sustainable forms of transport.

About the Author

Mark McSherry
Dalriada Media LLC sites are edited by veteran news journalist Mark McSherry, a former staff editor and reporter with Reuters, Bloomberg and major newspapers including the South China Morning Post, London's Sunday Times and The Scotsman. McSherry's journalism has also appeared in The Washington Post, The Guardian, The Independent, The New York Times, London's Evening Standard and Forbes. McSherry is also a professor of journalism and communication arts in universities and colleges in New York City. Scottish-born McSherry has an MBA from the University of Edinburgh and a Certificate in Global Affairs from New York University.