Scots Tourism Alliance appoints Brooks as chair

Rebecca Brooks

The Scottish Tourism Alliance (STA) has confirmed the appointment of Rebecca Brooks as its new chair, succeeding Stephen Leckie who was recently appointed chair of VisitScotland.

Brooks, MD of tourism group Abbey UK, has been a leading figure in the Scottish tourism industry for more than two decades. She has also served as vice chair of the STA since October 2022.

The STA is the largest member organisation for tourism and hospitality businesses in Scotland and the leading representative body for the sector.

A Modern History graduate of St Andrews University, Brooks has worked in international inbound tourism since 2001.

“Rebecca has been a non-executive director of the Scottish Tourism Alliance since 2010, served as a non-executive director on the VisitScotland board from 2015-2022 and was recently appointed as chair of UKinbound,” said the STA.

“Rebecca is also a former chair of the Scottish Destination Management Association. She sat on the Scottish Government appointed Tourism Recovery Taskforce in response to the Covid-19 pandemic and is a current member of the UK Tourism Industry Council.

“In 2018 and 2020 she was voted one of Scotland’s Top 100 Women in Tourism.”

Scottish Tourism Alliance CEO Marc Crothall said: “Rebecca’s experience and position within the Scottish tourism landscape positions her perfectly to lead the STA into its next phase.

“We acknowledge the exceptional leadership of Stephen Leckie, under whose guidance the organisation has seen significant milestones, including the launch of two national tourism strategies.

“Stephen’s legacy is one of visionary leadership, boundless energy, and passion for Scottish tourism.

“His leadership inspires so many within our sector, and while we bid him farewell, we look forward to the fresh perspectives and strength of leadership that Rebecca will bring to the table.”

Brooks said: “I am thrilled to be stepping into the role of chair of the STA, having worked so closely with Stephen Leckie over many years and remain committed to driving forward the organisation’s mission to influence government policy to enable Scotland’s tourism industry to flourish and reach its full growth potential.

“Our focus will continue to be on deepening collaboration between private sectors, public bodies and governments to ensure Scotland can become a world leader in 21st century tourism and galvanising the industry as the leading representative body for Scotland’s tourism businesses.

“The foundation laid so passionately and expertly by Stephen, our talented CEO and board provides a robust platform for us to build upon and I look forward to contributing to the next chapter of STA.”