SPFL set £50m revenue target after Deloitte review

The five Scottish Premiership clubs that commissioned Deloitte’s Sports Business Group to conduct an independent review into the SPFL have welcomed the review’s action plan “to significantly increase distributable income to Scottish clubs from £28.4 million to £50 million by 2029.”

SPFL member clubs Hibernian, Aberdeen, Dundee, Dundee United and Hearts commissioned Deloitte’s Sports Business Group to undertake a “critical and transparent” review of the SPFL in 2021.

The clubs said they have now developed a five-year strategic action plan to implement the recommendations of the review.

“The strategic priorities are to maximise broadcast income and grow commercial partnerships and revenues,” said the clubs.

“This will include securing more commercially attractive deals with broadcasters and increasing the value of overseas rights which would see more matches being sold.

“Improving the image, brand and profile of the SPFL is also a priority with the ambition to position the league both domestically and internationally as the ‘most dramatic, passionate and exciting’ in Europe and to strengthen co-operation between clubs and the league.

“Other goals are to improve the profile, prowess and finances of the women’s elite game in Scotland and to establish a sustainable youth development competitions’ programme for SPFL clubs with the aim of nurturing young Scottish talent more effectively.”

On behalf of the five clubs, Hibernian executive chairman Ronald Gordon said: “We’re very excited about this strategic action plan which sets a new tone and direction for the SPFL and the game in Scotland.

“The proposed strategic building blocks are designed to grow our clubs, the SPFL, and the men’s and women’s game at every level.

“A more substantial and comprehensive broadcast partnership, a focused and robust commercial structure and team, an investment and commitment to the growth of the women’s game, and the development of our young men’s players are all critical to reaching our aspirational goal of £50 million in revenues.

“Football is Scotland’s passion – we have a dynamic and exciting league with historic clubs and passionate fans.

“The image and brand of the SPFL should reflect and celebrate the many positives that our clubs and league provide our communities across the country.

“I want to thank Aberdeen, Dundee, Dundee United, Heart and Hibs for their investment in the review, along with Celtic and Rangers for their participation and contributions in curating and refining the actionable recommendations of the study.

“Our thanks also go to the SPFL Board and Executive for their openness, receptivity and leadership in exploring and driving new ideas and opportunities to help advance, promote and grow our clubs, the league and our game.”