Shares of Artisanal Spirits Company, owner of The Scotch Malt Whisky Society (SMWS), Single Cask Nation (SCN) & J.G. Thomson, rose as much as 7% after it published an update on new product and range development.
“The Society recently launched its new ‘Creators Collection’ with its inaugural release of the series, The Peat Plants Collection, at the end of November 2024,” said Artisanal.
“This was followed by the recently launched Homecoming Collection.
“Complementing SMWS’ existing Signature and Heresy ranges, the Creators Collection is a new series from the Society that showcases the liquid art of whisky making and the visual art of illustration, which has curated some of its oldest and rarest whiskies and collaborated to design beautiful labels to create the ultimate in whisky flights. The first two releases of The Creators Collection have been met with encouraging demand by members of the Society, eager for each release, with strong trading results.” Artisanal said its initial Peat Plants Collection generated over £250,000 of sales, with the second Homecoming Collection proving equally as popular, resulting in 75% sell out in this market within the first 24 hours.
“Through the Signature range, the SMWS is constantly innovating, showcasing exceptional single cask, single malt whiskies, bottled at cask strength to preserve their unique character and flavour,” said the firm.
“Following a number of new Japanese whisky distillery releases, we recently released our first casks from two exciting new Scotch whisky distilleries (numbers 161 & 163) to great acclaim, with more to come.
“This sits alongside the ever-popular Heresy range of small-batch whisky from the SMWS, which allows the Society to explore new flavours by combining whiskies from different casks and distilleries, an innovative approach providing members with a unique tasting experience that challenges conventional whisky norms.
“Similarly, our acquisition of Single Cask Nation in FY24, has not only delivered better than expected initial trading results, but also allows us to incubate and trial new product propositions in a very low cost/low risk way with the scope to expand in due course, whilst accelerating our US operations.
“Likewise, our ability to innovate also extends to our recently launched full bottling service for third party customers at our Masterton Bond Supply Chain Facility. Our experience in sourcing and supply of dry goods, spirit preparation, bottling, packing and customer service, particularly with regards to smaller volume runs, makes us well placed to take care of bottling and distribution requirements across the industry.”
Artisanal CEO Andrew Dane said: “I am delighted to report that the initial launches within the new Creators Collection have been so well received by our members. This new series of innovative whisky releases is a great example of the creativity of the outstanding team and inherent future potential within SMWS as we continue to delight our members with our uniquely-curated, limited-edition whiskies, over and above our existing product range.
“The level of demand for these initial launches is encouraging and we look forward to continuing to innovate and leveraging the future opportunity open to us to captivate a growing global community of whisky adventurers.
“We have entered FY25 on the back of a strong set of FY24 results, on track to deliver further profitable growth in FY25 and beyond, continuing to demonstrate the strength of our pioneering model through product innovation, growing revenue diversification and efficient cost management combining to help achieve our ambition of creating a high quality, highly profitable and cash generative premium global business.”