The Scotch Whisky Association (SWA) has released global export figures that show the value of Scotch exports stood at £5.4 billion in 2024.
The SWA said the equivalent of 1.4 billion 70cl bottles of Scotch Whisky were exported last year, equating to 44 bottles per second.
The figures show a decrease of 3.7% on 2023 exports by value.
Exports by volume increased 3.9%, which the industry says “reflects the changing trends in global consumer preferences and challenging trading environment.”
Category data showed bottled blend whisky exports rose 4.4% to £3.2 billion in 2024, about 59.4% of global exports.
However, exports of single malts fell 17.2% by value to £1.7 billion, about 31% of global exports.
Scotch whisky is by some distance the UK’s number one food and drink export — but Scotch Whisky Association CEO Mark Kent warned that the industry has been taken for granted by the UK government for too long.
The Scotch Whisky Association called on the UK and Scottish Governments to provide more support for the industry as distillers warn that the combination of pressure on consumer spending, increased domestic tax and regulation, and turbulent global trade, may continue to impact exports into 2025.
Asia Pacific was the most valuable region for whisky with Scotch exports worth £1.57 billion in 2024, down 12.4% on 2023 but up 26.9% on 2019.
The EU remains the largest regional export market for whisky by volume, with 488 million bottles exported to the region in 2024 (down -1.3%) and second largest by value with exports worth £1.5 billion in 2024, down 5.4%.
India has regained its position from France as the world’s number one Scotch Whisky export market by volume, with 192 million bottles exported, while the United States retains its long-held position as the country with the largest export market by value, worth £971 million in 2024.
“Since the Covid-19 pandemic, annual exports of Scotch Whisky have fluctuated, as global markets went through lockdown, reopening and recovery phases,” said the SWA.
“Taking 2019 as the pre-Covid baseline, exports of Scotch Whisky have increased by 10% in value, with a 7% increase in volume.
“However, the whisky industry has warned that global trading conditions remain turbulent at the beginning of 2025 and have called on the UK government to do what it can to mitigate growing domestic pressures on the industry.
“This includes reducing excise duty on the industry, with 70% of the average priced bottle now collected in tax, reconsider the financial impact of Extended Producer Responsibility (EPR), and accelerate trade talks to reduce tariffs and market access barriers in key markets, like India.”
Mark Kent, Chief Executive of the Scotch Whisky Association, said: “Despite the resilience of the Scotch Whisky industry, 2024 has been a challenging year.
“At home, distillers are being stretched to breaking point, as consumers bear the brunt of a 14% increase on the tax on every bottle of Scotch Whisky in the last 18 months alone.
“The cumulative effect of inflationary impacts on input costs such as cereals, energy and shipping, and the increased tax and regulatory costs, including the substantial cost of EPR coming later this year, are being fed through to consumers when they are tightening their belts.
“Overseas, the tectonic plates of trade are shifting, and exports to traditionally strong markets in the EU and North America have become much more challenging.
“We continue to support UK Government to promote strong and open trade relations with key export markets around the world, and particularly to advance negotiations on FTA with India, and engage with the US Administration.
“The United States remains a key market for Scotch, and where the industry contributes to the US economy through direct investment and jobs.
“But support for the industry’s global success starts at home.
“For too long, the industry has been taken for granted, with the misguided and simplistic belief that decisions taken in Scotland and the wider UK won’t impact an industry which exports 90% of its product, supports a large local supply chain and plays a valuable part in attracting tourists to Scotland.
“The Scotch Whisky industry is a proven driver of economic growth, jobs and investment, and needs an environment free from the shackles of excessive taxation, regulation and uncertain operating costs. The UK government must redouble its efforts to back Scotch producers to the hilt, as promised by the Prime Minister.”