The long term ownership of some of the most famous Scotch whisky brands is again in focus following the collapse of merger talks between Paris-based Pernod Ricard and Kentucky-based Brown-Forman.

The Scotch brands of Pernod Ricard and its Chivas Brothers business include Chivas Regal, Aberlour, Ballantine’s, The Glenlivet, Strathisla and Scapa.

Brown-Forman’s whisky brands include The Glendronach, Glenglassaugh and Benriach.

Brown-Forman’s other drinks brands include Jack Daniel’s, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, Diplomático Rum, Gin Mare, Fords Gin, Chambord and Slane.

Pernod Ricard said: “On 26 March 2026, Pernod Ricard and Brown-Forman confirmed that they were in discussions regarding a potential business combination.

“Pernod Ricard … announces that these discussions have ended and did not result in an agreement as the companies were unable to reach mutually acceptable terms.

“Pernod Ricard remains fully focused and confident in its strategy and operating model, supported by strong and committed teams across the Group to deliver sustainable long-term value for all stakeholders.”

Brown-Forman said: “Brown-Forman Corporation … announced that the company and Pernod Ricard have terminated discussions regarding a potential business combination, as the companies were unable to reach mutually agreeable terms.

“Brown-Forman and Pernod Ricard previously confirmed discussions on March 26 and noted there could be no assurance that any such agreement would be reached. Brown-Forman issued the following statement:

“We intend to create long-term value for all stakeholders by focusing on our strategic and operational priorities. This includes unlocking future growth by expanding our geographic footprint, continuing to build brands that resonate with consumers, and enhancing operational efficiency.”