Abrdn has announced the appointment of former Virgin Money and Barclays executive Paul Titterton as head of digital solutions for its personal wealth business.

Titterton will report directly to Abrdn’s Personal Wealth CEO Caroline Connellan in this newly created role.

Abrdn said he will be responsible for “driving forward digitally enabled solutions including digital retirement advice, as part of the ambition to help individuals be better investors and have financially secure futures in a way that works for them.”

Abrdn said: “His most recent roles have been as Head of Channels – Personal Banking at Virgin Money where he was responsible for the design and execution of a digital-first sales and service experience, and MD – Premier at Barclays Bank where he transitioned the business from a traditional relationship manager model to omni-channel including digital.”

Connellan said:  “I’m delighted to welcome Paul to the business.

“He joins with extensive commercial leadership experience in retail financial services and wealth, including digital and data led transformation, which will be invaluable in delivering our strategy.

“He is passionate about creating a culture which leverages the best of technology and people to deliver improvements in customer experience and business performance.”

Titterton said:  “It’s an exciting time to join Caroline’s leadership team, with Abrdn’s ambition and commitment to the growing savings market.”