The Johnnie Walker Princes Street visitor experience has announced the global launch of “Johnnie Walker Vault” in the Diageo whisky brand’s “most ambitious expression of blending artistry yet.”

Diageo said a newly launched “Private Blend experience” involving Johnnie Walker Master Blender Dr. Emma Walker will be launched and offered to the public with packages starting from £50,000, which will include a luxurious agenda “deeply rooted” in Scottish heritage.

“From Michelin Star dining to a glamorous stay at the glorious Gleneagles Hotel in Perthshire, the programme is tailored to individual desires – culminating in the bespoke blending session with Dr. Walker,” said Johnnie Walker.

“Following the experience, guests will be presented with their Private Blend in a crystal decanter handcrafted by artisans from the renowned French luxury house Baccarat.

“Their unique blend will also be chronicled in the Johnnie Walker Vault archive, leaving their own legacy alongside iconic whisky creations and allowing for future commissions.”

Master Blender Walker will work from a “hidden” creative “atelier” deep beneath Johnnie Walker Princes Street.

The Johnnie Walker Vault holds a selection of 500 whiskies, personally curated and rotated by Dr. Walker to showcase the best of the 10 million casks of Scotch available to her as Master Blender.

“Under a newly launched Private Blend experience, Dr. Walker will personally create unique made-to-measure blends for a select few, hand-selecting meaningful expressions from the invite-only Johnnie Walker Vault physical space, and crafting these into deeply layered blends,” said Johnnie Walker.

“Each blend is tailored to the inspirations and individual palates of her guests.”

The Master Blender said: “Johnnie Walker Vault is our treasure trove. It’s where I can curate and share our rarest and most exceptional Scotch whiskies, and from these create unique blends which sing to my guest and showcase the blending artistry at the heart of Johnnie Walker.

“It is a very special place to me, but it’s also much more than just a physical space – it’s a platform through which I can take deeply personal stories and translate them into beautiful, one-of-a-kind blends. It’s a real privilege to be a part of capturing and bottling these wonderful stories.”

Julie Bramham, Managing Director of Diageo Luxury Group, said: “The Johnnie Walker Vault reflects our commitment to the evolving desires of the luxury consumer and to transforming luxury spirits through elevated personalisation, unique experiences and exceptional products …

“Building on more than 200 years of pioneering craftsmanship, Johnnie Walker has redefined quality whisky blending for the modern connoisseur.

“Iconic blends such as Johnnie Walker Blue Label and Johnnie Walker Black Label have consistently showcased the brand’s commitment to pushing the boundaries of Scotch whisky, and Johnnie Walker Vault will now continue this legacy.

“This is an exciting day for luxury Scotch whisky as we officially launch Johnnie Walker Vault to a global audience.”