Irn Bru firm Barr buys stake in ‘functional shots’ firm

A.G. Barr, the Cumbernauld-based owner of Irn-Bru, Rubicon energy drinks, Boost Drinks and Funkin cocktail mixers, said it acquired a 50.1% equity stake in “functional shots'” firm Innate-Essence Ltd for an initial consideration of £15 million and concluded the sale of the Strathmore water brand.

In a first-half trading update for the 26 weeks ended July 26, 2025 , Barr said revenue is expected to rise 3% to £228 million.

Innate-Essence is the home of The Turmeric Co., a leading brand in the “functional shots” market, as well as a number of other speciality health drinks. The Turmeric Co. was founded by former footballer Thomas Robson-Kanu.

“This is consistent with the company’s strategy of acquisitions and innovation in high growth, health focused, functional beverage categories,” said Barr.

“The investment has been funded from the company’s net cash position. It is not expected to have a significant impact on revenue or profit in the current financial year.

“The company has also concluded the sale of the Strathmore brand and the Forfar production site to Tŷ Nant, negatively impacting revenue in the short-term but not profit.”

On first-half trading, Barr said: “H1 2025/26 revenue is expected to be c.£228m, c.3% up on the prior year (H1 2024/25:  £221.3m). Overall, the company’s trading momentum increased as H1 progressed, with several record volume weeks in Q2.

“Brand revenue performance was led by Boost which delivered strong double-digit growth. Irn-Bru and Rubicon were flat in H1, with a stronger performance in Q2. Funkin saw continued off-trade growth partly mitigating challenges in on-trade, with the overall trend improving during H1 and positive in Q2. 

“H1 adjusted operating margin is anticipated to be ahead of last year at c.15.0% (H1 2024/25: 13.0%) driven by improved manufacturing efficiencies, on-going benefits from our strategic business improvement initiatives and continued disciplined cost management.”

On its full year outlook, Barr said: “Our revenue and profit growth expectations for the full year are unchanged.  We are confident that H2 will see a strong rate of year-on-year revenue growth. 

“We have made excellent progress with operating margin during H1 and expect to deliver a full year result in line with expectations after taking into account a planned higher level of marketing activity in H2.”

Barr CEO Euan Sutherland said: “We are pleased to report continued revenue growth and strong profit growth in the first half of the financial year. 

“Trading improved during H1 and we enter H2 with strong momentum and continued progress on margin improvement as our strategic initiatives continue to deliver. 

“I am also excited about our expansion into the functional beverage segment working alongside Thomas Robson-Kanu and the Innate-Essence team. Our full year guidance remains unchanged and in line with market expectations.”