Dutch insurance and retirement giant Aegon said it will move its “head office and legal seat” to the United States.
Following completion of the re-domiciliation process, which Aegon aims to conclude by January 1, 2028, the holding company, Aegon Ltd., will be renamed Transamerica Inc., while its business units will continue to operate under their current brands.
As part of the process, Aegon said it will begin a strategic review of Aegon UK, including its large Edinburgh-based operations “including a potential divestment.”
Aegon said: “In the UK, Aegon’s strategy to transform Aegon UK into a leading digital savings and retirement platform, as outlined in June 2024, continues to make good progress and the business remains a reliable and growing source of revenues for the group.
“In the context of our stronger focus on the U.S., Aegon will begin a strategic review of Aegon UK to assess the best way to accelerate and maximize value for all stakeholders.
“In this review all options will be evaluated, including a potential divestment.”
Aegon’s decision to relocate its head office and legal domicile follows the review that was announced in August 2025.
Aegon CEO Lard Friese said: “Today marks a historical moment in the transformation of our company. Over the past five years, we have successfully transformed Aegon into a strong, focused, well-performing group.
“Now, we are ready for the next frontier: to fully capture the opportunities in the largest life insurance market in the world: the US. With Transamerica, which now represents around 70% of our operations, we are strongly positioned to serve a large and underserved segment: Main Street American families, and medium-sized companies. Aegon’s ambition is clear: we want to become a leading US life insurance and retirement group …
“The organizational implications of our decision to relocate to the US are profound and defining for our identity. I realize this decision will, ultimately, result in a significant impact for colleagues at our head office in the Netherlands. We will work to support our colleagues throughout the process.
“While this was not an easy decision to make, it fully embraces the reality of our business and prioritizes resources to build a leading franchise in the US. Once the re-domiciliation is completed, Aegon will change its name to Transamerica Inc. and become an American life insurance, annuity, and retirement group with international insurance and asset management subsidiaries.”