New figures show more than 81,000 tonnes of salmon were sold in the 12 months to April, with volumes up 8.5% and sales value up 7.3%.

“While sales of fish overall have remained largely unchanged, salmon continues to grow strongly … ” said Salmon Scotland.

“Salmon accounted for almost a third of all fish sales in the UK and one fifth of total fish volumes, underlining its position as the nation’s most popular seafood choice.

“It remains the leading fish category in UK retail, with sales worth more than three times cod or tuna, its nearest competitors, and almost twice the volume of cod …

“Fresh salmon accounted for £1.47 billion of total sales, including £481 million worth of smoked salmon.

“Scottish salmon also remains the UK’s largest food export, generating more than £1 billion annually for the economy and supporting jobs and investment in coastal and rural communities.

“Expert dietitians recommend that adults and children should eat two portions of fish every week, including one portion of oily fish such as Scottish farm-raised salmon.

“A single portion of Scottish salmon provides more than 70 per cent of daily vitamin D requirements, as well as high-quality protein and omega-3 fatty acids.”

Salmon Scotland CEO Tavish Scott said: “These figures show salmon’s popularity continues to grow with shoppers across the UK.

“At a time when overall fish sales are flat, salmon is bucking the trend, with more people choosing it for everyday meals, summer gatherings, and special occasions.

“Whether it’s a healthy midweek dinner, a barbecue with friends, or a World Cup get-together, salmon is nutritious, versatile, and easy to enjoy.

“That demand is being seen at home and overseas, with Scottish salmon remaining the UK’s largest food export.

“That is good news for consumers and good news for Scotland’s coastal communities, where salmon farming supports jobs, investment, and economic growth.”