Broughton Ales, Consolidated Craft Breweries merge

Broughton Ales of the Scottish Borders and Keith-based Consolidated Craft Breweries have announced a merger.

The deal brings together a portfolio of award-winning beers including Old Jock Ale, Spey Valley’s 1814 Lager, Alechemy’s Craft Beers and Snake Venom.

Following investment from Scottish Enterprise and current shareholders, the merger will facilitate investment in their three brewing sites and build on growing demand for premium craft beers.

A spokesperson for the combined businesses said: “Both Broughton and CCB share a passion for brewing the finest quality beers and see a growing consumer interest in premium, authentic products with genuine provenance.

“With investment from Scottish Enterprise and existing shareholders, we believe our expertise in production, sales and marketing, will allow us to build on recent successes in exporting to Sweden, France, Italy and China, and to grow our brands domestically in pubs, bars, supermarkets and the rapidly emerging online sector …

“As we emerge from Covid, by combining our expertise and brands, we see a significant opportunity to invest in our people, and our three brewing sites at Broughton in the Borders, Alechemy in Central Scotland, and Spey Valley in the Scottish Highlands.

“In recent months Broughton has sent their first shipments of Old Jock to Canada and Sweden, whilst another shipment of CCB’s Snake Venom is on route to China, and our investment will allow us to grow sales in other export markets.”

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Mark McSherry
Dalriada Media LLC sites are edited by veteran news journalist Mark McSherry, a former staff editor and reporter with Reuters, Bloomberg and major newspapers including the South China Morning Post, London's Sunday Times and The Scotsman. McSherry's journalism has also appeared in The Washington Post, The Guardian, The Independent, The New York Times, London's Evening Standard and Forbes. McSherry is also a professor of journalism and communication arts in universities and colleges in New York City. Scottish-born McSherry has an MBA from the University of Edinburgh and a Certificate in Global Affairs from New York University.