Abrdn’s Interactive Investor in Sky Media deal

interactive investor CEO Richard Wilson

Abrdn-owned investment platform Interactive Investor has agreed a TV and digital sponsorship deal with Sky Media in the UK.

“The partnership will feature Interactive Investor around the Financial Report on Sky News, which airs four times a day on weekdays during stock market trading hours between 9am and 5pm,” said Interactive Investor.

“The one-year sponsorship package extends onto Sky News’ popular social channels, including The Ian King Show.

“It also features on the business section of Skynews.com and the Sky News mobile app as well the financial report on Sky Go.

“Sky News is one of the UK’s leading news services.

“Sky News digital platforms have seen record breaking engagement in 2020 and 2021 with a massive 45.9m users checking on the website or App each week.”

Interactive Investor said the new partnership is the result of collaboration from teams at iProspect and The Story Lab, together with Sky Media.

Edinburgh-based investment giant Abrdn announced its acquisition of Manchester-based Interactive Investor for £1.49 billion in cash in December and the deal was approved by Abrdn shareholders in March.

As part of the acquisition, Interactive Investor CEO Richard Wilson joined Abrdn and continues to lead Interactive Investor, which operates as a standalone business within Abrdn’s “personal vector.”

Wilson said: “We have huge ambitions for our brand and are thrilled to team up with Sky.

“This marks the start of an exciting new phase in our brand identity, as we broaden our profile into broadcast and leverage Sky’s digital presence across a financially minded audience. It’s the perfect fit.”

Zoe Lawrie, Head of Brand and Creative, Interactive Investor, said: “We’re thrilled to be able to kick off a new partnership with Sky Media.

“The Financial Report is an incredible match for our target audience’s interests and will ensure we get regular and relevant brand cut-through in a crowded broadcast market.”

Heidi Kenyon-Smith, Client MD, iProspect said: “We’re really proud of the work we’re doing for Interactive Investor from Manchester.

“This is a fantastic example of how iProspect is collaborating with dentsu colleagues at The Story Lab to create effective solutions for our clients and marks an important next step on ii’s brand building journey – providing the perfect environment for them to reach a significant and financially minded audience throughout the year.”

Sarah Jones, Director of Planning, Sky Media says: “We’re delighted to have agreed this long-term deal with Interactive Investor as the exclusive cross-platform sponsor of the Sky News Financial Report.

“It’s great to be working with dentsu and iProspect on the brand’s first foray into sponsorship, and we look forward to watching the partnership develop across 2022 and hopefully beyond.”

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Mark McSherry
Dalriada Media LLC sites are edited by veteran news journalist Mark McSherry, a former staff editor and reporter with Reuters, Bloomberg and major newspapers including the South China Morning Post, London's Sunday Times and The Scotsman. McSherry's journalism has also appeared in The Washington Post, The Guardian, The Independent, The New York Times, London's Evening Standard and Forbes. McSherry is also a professor of journalism and communication arts in universities and colleges in New York City. Scottish-born McSherry has an MBA from the University of Edinburgh and a Certificate in Global Affairs from New York University.