Whisky giant Chivas sees sales fall 5% in first half

Chivas Brothers, the Scotch whisky business of Pernod Ricard, said its total net sales fell 5% in the first six months of its financial year to end of December 2025. 

The brands of Chivas Brothers — the world’s No.2 Scotch whisky producer — include Chivas Regal, Aberlour, Ballantine’s, Royal Salute and The Glenlivet.

“The business’ geographic scale and diverse portfolio have supported overall performance against a backdrop of a business environment of contrasting market conditions in different regions, with positive momentum in a number of key markets including India (+10%) and Turkey (+32%),” said Chivas.

“Flagship blended Scotch brands Chivas Regal and Ballantine’s core range were both broadly flat in the half, and The Glenlivet single malt outperformed its competitive set in the US.”

Nodjame Fouad, CEO, Gold Brand Unit – Aged Spirits & Champagne, Chivas, said: “Thanks to Chivas Brothers’ diverse brand portfolio and broad geographic footprint, we remain strongly positioned to deliver sustainable growth and meet consumer trends in the current business environment of contrasting market conditions.

“Looking forward, we welcome the recent news of the China tariff on Scotch being halved to 5% and efforts to bring the UK-India FTA into force and remain confident in the outlook for Scotch whisky and its enduring global appeal.”