Chivas brands grow in Africa, Middle East, Turkey

Chivas Brothers, the Scotch whisky business of Pernod Ricard, said its global net sales fell 2% in the year to June 2026.

“After softening in H1, the business returned to growth in H2, showing resilience against global economic and geopolitical headwinds,” said Chivas Brothers.

The brands of Chivas Brothers — the world’s No.2 Scotch whisky producer — include Chivas Regal, Aberlour, Ballantine’s, Royal Salute and The Glenlivet.

“The breadth of the Chivas Brothers portfolio has enabled the Scotch whisky producer to respond with agility to evolving market conditions, leveraging quality brands, innovative products and smaller pack formats to answer the preferences of today’s whisky drinkers – with performance led by Ballantine’s Core range and Chivas Regal,” said Chivas Brothers..

“The business’ geographic scale has supported a robust domestic market performance, with growth accelerating year-on-year in key regions including Africa & Middle East (+24%), India (+6%), and Turkey remaining a standout performer (+29%).”

Nodjame Fouad

Nodjame Fouad, CEO of Pernod Ricard’s Aged Spirits & Champagne division, said: “Chivas Brothers’ FY26 performance shows resilience in a challenging global trading environment, with an uptick in momentum heading into the new fiscal year.

“As maker of the world’s most awarded Scotch whisky portfolio 2026, our brands continue to resonate with a global audience and accelerate appeal in emerging markets, supporting our long-term ambition.

“The past year has been shaped by higher standards, bolder ideas and partnerships that stretch what’s possible, demonstrated by the release of Chivas Regal 16 Year Old in partnership with Chivas Regal Global Brand Ambassador Charles Leclerc.

“We welcome recent trade agreements in the US and India, and will work hard to realise their full potential in the year ahead, and beyond.”