Barr profit rises to £58m as it scraps Strathmore

A.G. Barr, the Cumbernauld-based owner of Irn-Bru, Rubicon energy drinks, Boost Drinks, Funkin cocktail mixers and MOMA foods, said its adjusted profit before tax rose 15.8% to £58.5 million in the year ended January 25, 2025, as revenue rose 5.1% to £420.4 million.

Total dividend for the full year rises 12% to 16.86p per share.

Barr said its strategic initiatives continue in the current 2025-26 financial year — including the intention to discontinue its Strathmore bottled water brand.

“In February 2025, an organisational simplification was announced to staff that will see the integration of the Barr Soft Drinks and Funkin businesses into a unified A.G. BARR operation, streamlining activities and fostering synergies,” said the firm.

“Today we are announcing the intention to discontinue the Strathmore brand later this financial year which, subject to employee consultation, could lead to the closure of the small manufacturing site located in Forfar, Scotland.”

In its outlook, Barr said: “We entered the new 2025/26 financial year in a strong position and current trading is in line with our expectations. Our outlook for the year is unchanged – we expect to deliver another year of revenue growth and margin improvement. 

“The guidance takes into account the fact that 2025/26 is a 53 week year, the proposed discontinuation of Strathmore and the additional regulatory compliance costs related to Extended Producer Responsibility fees and the increased NIC burden.”

A.G. Barr CEO Euan Sutherland said: “2024/25 was a successful year for the company. I would like to take the opportunity to thank my colleagues across the business who delivered these excellent financial results.   

“Looking forward, we have a refreshed strategy centred on growth and are committed to our long-term financial targets. I am confident that successful execution of our plans will see another year of positive progress towards our long-term goals.”