Aberdeenshire-based craft brewing firm BrewDog has been named the UK’s fastest growing brand — up 89% since last year to a value of £1.2 billion — in the 2019 Brand Finance UK 150 report by consultancy Brand Finance.
“With its brand value up 89% since last year, BrewDog is valued at £1.2 billion in this year’s Brand Finance UK150 2019 and shows no signs of slowing down,” said Brand Finance.
“Known for its flavoursome ales and creative packaging, the brand now owns 80 global locations and is expanding rapidly, both here in the UK and abroad, as it seeks new sites in Exeter, and notably announced plans recently for its craft beer hotel concept.”
Brand Finance said it calculates the values of the brands in its league tables using the “Royalty Relief” approach – a brand valuation method “compliant with the industry standards set in ISO 10668.”
Brand Finance said this involves “estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a ‘brand value’ understood as a net economic benefit that a licensor would achieve by licensing the brand in the open market.”